SUNSILK BEAUTY PLAYGROUND
MEDIA & BRAND EXPERIENCE
| CREATOR AND MEDIA SEEDING
Overview: Sunsilk required a live activation that could double as a content production environment — allowing multiple creators to shoot simultaneously while maintaining brand consistency and energy on-ground.
Key Learning: Designing for creators means building experiences that work as well on camera as they do in real life.
WHAT WE DID
Experience concept and spatial design
Event production and execution
On-ground brand storytelling
THE OUTCOME
Seamless simultaneous creator shoots
High volume of brand-ready content
Strong on-ground engagement paired with digital amplification
