This August, EVE Bespoke Experiences proudly partnered with McDonald’s Philippines and CX Studio to launch the country’s first-ever MyMcDonald’s Rewards app—a milestone celebrated across Manila, Cebu, and Davao.
Manila: A Milestone Mall Launch
The journey began at the Glorietta Activity Center in Makati, marking our agency’s first-ever mall launch.
With a larger-than-life stage, interactive activity booths, and a program that spotlighted fans alongside personalities like Heart Evangelista and BarDa, the event turned every moment into a rewarding celebration.
It was a proud milestone for EVE—balancing scale, strategy, and storytelling to create an unforgettable brand experience.
Cebu: An Intimate Celebration
Next stop was McDonald’s Vestil in Cebu, where we hosted an intimate Media & KOL launch. Here, the focus was on connection and conversation, giving guests a closer look at how MyMcDonald’s Rewards works and why it’s set to change the way fans enjoy their McDonald’s favorites.
The Cebu launch highlighted our ability to adapt experiences across scales—maintaining consistency in storytelling while tailoring the execution to the audience and venue.
Davao: Closing with Heart
The series wrapped up in Davao, where media, KOLs, and fans gathered to celebrate loyalty and community.
With engaging conversations and a heartfelt program, the event emphasized what makes McDonald’s special across the country: its loyal fans.
Once again, collaboration and coordination took center stage—ensuring every detail was seamless, from logistics to guest experience.
The MyMcDonald’s Rewards launch was a true showcase of collaboration—uniting McDonald’s Philippines, CX Studio, and our partners to deliver three unique but connected experiences.
For us at EVE Bespoke Experiences, it’s proof that with creativity and teamwork, no vision is too big to bring to life.
Here’s to more milestones and more rewarding moments ahead.
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