MYMCDONALD’S REWARDS APP LAUNCH
Regional Launch, Integrated Activation & Nationwide Rollout
THE CHALLENGE
Launch a major rewards program across markets while keeping the experience clear, consistent, and exciting — no matter where or how people encountered it.
OUR ROLE
Led strategy, production, and execution, building a rollout that could move at scale without losing sight of the details.
WHAT WE DELIVERED
A cohesive launch experience that translated the MyMcDonald’s Rewards platform across Manila, Cebu, and Davao.
Experience zones designed to make the rewards program clear, engaging, and easy to explore.
A full program experience spanning guest flow, activities, stage programming, and interactive touchpoints.
A scalable execution model that maintained creative and brand consistency across three cities.
End-to-end production coordination across local teams, suppliers, venue requirements, and on-ground operations.
Seamless rollout from Manila to Cebu and Davao, adapting execution to each market while keeping the overall experience connected.
THE TAKEAWAY